Cookie Policy

Last Updated: January 1, 2025

1. Introduction

This Cookie Policy explains how ipotegrand Pty Ltd ("we", "our", "us") uses cookies and similar tracking technologies on our website www.ipotegrand.com ("Website"). This policy should be read alongside our Privacy Policy and Terms of Service.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

2.1 Types of Cookies

Cookies can be categorized in several ways:

• Session Cookies: Temporary cookies that are deleted when you close your browser
• Persistent Cookies: Cookies that remain on your device for a set period or until manually deleted
• First-Party Cookies: Cookies set by our website directly
• Third-Party Cookies: Cookies set by external services we use

3. How We Use Cookies

We use cookies and similar technologies for the following purposes:

3.1 Necessary Cookies

These cookies are essential for our Website to function properly. They enable core functionality such as:

• Security and authentication
• Remembering your cookie preferences
• Maintaining your session during visits
• Load balancing and website optimization
• Basic shopping cart functionality (if applicable)

Legal Basis: These cookies are necessary for the legitimate operation of our Website and services.

3.2 Analytics Cookies

We use analytics cookies to understand how visitors interact with our Website, including:

• Pages visited and time spent on each page
• Traffic sources and user journey paths
• Device and browser information
• Website performance and error tracking
• Popular content and user behavior patterns

Legal Basis: We use these cookies based on your consent or our legitimate interests in improving our Website and services.

3.3 Marketing and Advertising Cookies

These cookies help us deliver relevant marketing content and measure campaign effectiveness:

• Personalizing content and advertisements
• Measuring advertising campaign performance
• Retargeting visitors with relevant ads
• Social media integration and sharing
• Lead generation and conversion tracking

Legal Basis: We use these cookies based on your explicit consent.

3.4 Preference Cookies

These cookies remember your choices and preferences to enhance your experience:

• Language and region preferences
• Font size and accessibility settings
• Customized content preferences
• Form field memory and auto-fill
• User interface preferences

Legal Basis: We use these cookies based on your consent or our legitimate interests in providing a personalized experience.

4. Specific Cookies We Use

Cookie Name	Purpose	Type	Duration
ipg_session	Maintains user session	Necessary	Session
ipg_consent	Stores cookie preferences	Necessary	1 year
_ga	Google Analytics - User identification	Analytics	2 years
_gid	Google Analytics - Session identification	Analytics	24 hours
_fbp	Facebook Pixel - Conversion tracking	Marketing	90 days
ipg_preferences	User interface preferences	Preference	6 months

5. Third-Party Services

We use the following third-party services that may set cookies:

5.1 Google Analytics

We use Google Analytics to analyze website usage and improve our services. Google Analytics may collect information about your visits to our Website and other websites.

Privacy Policy: https://policies.google.com/privacy

Opt-out: Google Analytics Opt-out Browser Add-on

5.2 Facebook Pixel

We use Facebook Pixel to measure advertising effectiveness and deliver targeted advertisements on Facebook and Instagram.

Privacy Policy: https://www.facebook.com/privacy/policy/

Opt-out: Facebook Ad Preferences

5.3 LinkedIn Insight Tag

We use LinkedIn Insight Tag for conversion tracking and to deliver relevant advertisements on LinkedIn.

Privacy Policy: https://www.linkedin.com/legal/privacy-policy

6. Managing Your Cookie Preferences

6.1 Cookie Banner

When you first visit our Website, you'll see a cookie banner allowing you to:

• Accept all cookies
• Accept only necessary cookies
• Customize your cookie preferences

6.2 Browser Settings

You can control cookies through your browser settings:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Preferences > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Cookies and site permissions

6.3 Mobile Devices

For mobile devices, you can adjust tracking preferences in your device settings:

• iOS: Settings > Privacy & Security > Tracking
• Android: Settings > Privacy > Ads

7. Impact of Disabling Cookies

Disabling certain cookies may affect your experience on our Website:

• Necessary Cookies: Disabling these may prevent proper Website functionality
• Analytics Cookies: We won't be able to improve our Website based on usage data
• Marketing Cookies: You may see less relevant advertisements
• Preference Cookies: Your personalized settings won't be remembered

8. Other Tracking Technologies

In addition to cookies, we may use:

• Web Beacons: Small image files that help us track email opens and user behavior
• Local Storage: Browser storage for enhanced functionality
• Session Storage: Temporary storage for session data
• Server Logs: Automatic collection of technical information

9. Data Retention

We retain cookie data for the following periods:

• Session cookies: Until you close your browser
• Preference cookies: Up to 12 months
• Analytics cookies: Up to 26 months
• Marketing cookies: Up to 12 months

10. International Data Transfers

Some third-party services we use may transfer your data internationally. We ensure appropriate safeguards are in place when data is transferred outside Australia, in compliance with privacy laws.

11. Children's Privacy

Our Website is not directed at children under 18. We do not knowingly collect personal information from children through cookies. If we become aware of such collection, we will delete the information promptly.

12. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in:

• Our use of cookies and tracking technologies
• Legal requirements and regulations
• Third-party services and integrations
• Industry best practices

Significant changes will be communicated through our Website or direct notification.

13. Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

14. Useful Resources

For more information about cookies and online privacy: